About Me

Entrepreneur | Digital Strategist | Business Growth Expert

With over 20 years of experience running successful businesses—both online and offline—I understand the challenges that small business owners face. From launching and building e-commerce brands to building websites that convert, I’ve spent my career helping businesses and entrepreneurs simplify their digital presence, attract more customers, and operate more efficiently.

Picture of Shane dancing on stage with Riverdance

A Proven Track Record in Business & Digital Innovation

I’ve built multiple successful brands and businesses across various industries, from e-commerce and wellness to dance schools, theatre production and events. My journey began in the world of arts and performance, where I co-produced internationally recognized stage productions, launched viral marketing campaigns, and built a thriving digital brand in the dance industry. However, my expertise extends far beyond that niche.

I founded BedMe Store, an e-commerce brand specializing in home goods, which I successfully grew and sold. I also launched Irish Dance Pro, a business that revolutionized traditional Irish dance training with innovative products sold worldwide. My latest venture, Haven Ice Bath, caters to the wellness and recovery industry, bringing premium cold therapy solutions to a growing market.

Helping Small Businesses Thrive in the Digital Age

Through my experience, I’ve learned firsthand how powerful a strong online presence can be for a business. Whether it’s a custom-built website, automated booking system, or a well-optimized digital strategy, I specialize in helping small business owners take the next step in their growth—without the stress of handling everything themselves.

That’s why I created this service, website and digital solutions packages designed specifically for solopreneurs, coaches, fitness studios, photographers, therapists, and other service-based businesses. My goal is to take the tech overwhelm off your plate and provide you with a website that doesn’t just look great but actually helps grow your business.

Why Work With Me?

Real Business Experience: I’ve built multiple businesses, so I understand what works (and what doesn’t).

Strategic Approach: A website is more than just a digital business card—it’s a tool to generate leads, automate processes, and increase revenue.
Hands-Off, Stress-Free Process: You don’t need to worry about the tech—I handle everything so you can focus on running your business.
Ongoing Support & Growth: Beyond website design, I offer SEO, digital marketing, and automation solutions to keep your business thriving.

Let’s Build Something That Works for You

If you’re tired of DIY website struggles or dealing with agencies that don’t understand small businesses, I’m here to help. Let’s create a professional, high-converting website that reflects your brand and actually works for you. Get in touch, and let’s make it happen.