Why Every Irish Dance Teacher (Yes, You!) Needs a Good Website

Alright, fellow Irish dance teachers, I know the craic! 👋

I’ve been in your shoes. Teaching six, seven days a week. Competitions. Parents. Keeping track of fees and invoices. Trying to squeeze in a bit of marketing when you can. Not to mention trying to grab five minutes for a cuppa!? It’s full on, I get it.

Between all that, the idea of sorting out a website can seem like one more thing on an endless list. But here’s the thing—having a simple, up-to-date website can actually make life easier.

Here’s 7 reasons why:

1. Visibility = More Dancers

You need fresh dancers coming through the door, right? Whether it’s the little beginners or your next Open champ, a website helps people find you. If someone searches “Irish dance classes near me” and you’ve no website (or it’s last updated in 2012), you’re missing out. And they’re off to try football or gymnastics instead. Not ideal.

2. Parents Want to Check You Out

Sure, Instagram is fine for quick updates (love your reels by the way! 💃), but parents want more. They’ll do a quick Google search and look for a proper website. They want to know who you are, what you offer, and that your school is legit. If they land on an old, clunky site, they’ll probably move on to the next one.

3. Stop Repeating Yourself

How many WhatsApp messages do you get asking about class times, fees, or competition details? Instead of answering the same questions 100 times, you could just say, “It’s all on the website!” 🎤 Drop. Sorted. Less hassle for you, and everyone knows where to find the info.

4. Easy to Manage – No Tech Skills Needed

The word ‘website’ can sound a bit daunting, but it really doesn’t have to be. The sites I build are easy to update, no tech genius required. You can drag and drop, double click, and get on with your day. And if you don’t want to deal with it? Hand it over to one of your dancers or parents to manage. Simple.

5. Make the Right First Impression

When parents see a slick, modern website, they know they’re dealing with a professional outfit. Even if you’re running the school out of sheer passion (and caffeine), your website can show that you’re on top of things. Old, slow-loading sites? Not so much.

6. Partnerships and Sponsorships

If you’re thinking about bringing on local sponsors or partnering with businesses, they’re going to look you up. A tidy website says, “I mean business,” and makes you a more attractive prospect for sponsors.

7. It Doesn’t Have to Be Fancy

You don’t need a 50-page website. A few basics will do the job:

  • A home page to tell people who you are.

  • An about page to share your story.

  • A class schedule so they know when to show up.

  • A contact form to make it easy for them to get in touch.

That’s it. Keep it simple, and you’ll see the benefits.

Ready to Make Life Easier?

I’ve been where you are. I know how much you’ve got on. Whether you’re starting from scratch or need a bit of an update, I can build you a website that takes care of the hard stuff so you can focus on what you love—teaching and dancing.

If you’re ready to make things easier, drop me a line. 💻✨.

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Revolutionizing Irish Dance School Marketing: Bringing Tradition to the Mainstream